TikTok Shop Restricted Products Policy
Overview
Our TikTok Shop Restricted Products Policy outlines our rules for restricted product categories for sale on TikTok Shop in accordance with our policies, as well as adhering to federal, state, and local laws.Important Note: TikTok Shop may take enforcement actions against sellers or creators who breach this policy in accordance with our Seller Terms of Service. Products offered on TikTok Shop must comply with all applicable federal, state, local laws, as well as all TikTok Shop's policies related to those products and their listings.
Sellers are required to adhere to the requirements set forth in this policy and TikTok's Community Guidelines. This policy is not intended as legal advice. We encourage sellers to seek independent legal advice if they have questions about the laws and regulations concerning their products.
Irrespective of any approvals granted by TikTok Shop for the listing of restricted products, it is the Seller's sole responsibility to ensure that its products and listings offered on TikTok Shop comply with all applicable laws and regulations. Approvals granted by TikTok Shop do not constitute any assurance or confirmation with regards to product quality, legality and validity, which remains as an exclusive responsibility of the Seller at all times and under any circumstances.
This policy can be updated regularly. It's the responsibility of sellers to frequently refer to this page to ensure compliance with our most up-to-date policy.
Definitions
- A seller refers to any individual or business that sells items on TikTok Shop.
- Content refers to all forms of media that can be uploaded by creators or sellers to TikTok Shop. This includes all available formats such as pictures, videos, and live streams.
- Prohibited products refer to products banned from sale on TikTok Shop due to local, state, and federal regulations or considered a risk to TikTok Shop's customers and users. The details of the policy are outlined in the TikTok Shop Prohibited Products Policy.
- Restricted products refer to certain categories of products that require approval from TikTok Shop prior to being listed on TikTok Shop. Sellers who wish to sell restricted products must pass the "Product Listing Approval Process" before listing such products on TikTok Shop. This process requires sellers to submit certain documents based on the product category, as summarized below.
Restricted Products
Restricted products are certain categories of products that require pre-approval from TikTok Shop to be sold. All sellers must pass a product listing approval process before selling restricted products on TikTok Shop. This process requires sellers to submit documents for each product subject to restricted product requirements. Documents may include but are not limited to: certifications, testing reports, product or package images, and other qualifications.The policy below sets out the documents sellers must provide to TikTok Shop as part of the approval process for listing restricted products. The list of documents below is not exhaustive, and TikTok Shop reserves the right to request additional documents during the product approval process at our own discretion. Sellers who do not pass the product approval process are prohibited from listing restricted products on TikTok Shop. In certain cases, TikTok Shop may approve other means of satisfying product listing requirements.
Automotive & Motorcycle
Sellers who wish to list certain automotive and motorcycle products must obtain the necessary product approvals from INMETRO before listing this product category. It is the seller's responsibility to comply and commercialize products according to local regulations and standards.| Product Category | Brazilian Government Certification |
Automotive & Motorcycle products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the INMETRO seal and the certificate. |
Computers & Office Equipment
Sellers who wish to list certain computers and office equipment products must obtain the necessary product approvals to be able to sell this product category.| Product Category | Brazilian Government Certification |
Computers and office equipment products, including but not limited to:
| ANATEL (National Telecommunications Agency), or Agência Nacional de Telecomunicações, is a governmental agency that verifies that a telecommunications product meets quality, safety, and performance standards. ANATEL covers products that include Wi-Fi technologies, have radio transmission capabilities, Bluetooth transmission, data transmission systems, and types of cables and connectors.
|
Fashion Accessories
Sellers who wish to list certain fashion accessory products must obtain the necessary product approvals from INMETRO. It is the seller's responsibility to comply and commercialize products according to local regulations and standards.| Product Category | Seller Documentation Requirements |
Fashion accessory products, specifically fabric products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. |
Furniture
Sellers who wish to list certain furniture products must obtain the necessary product approval from INMETRO. It is the seller's responsibility to comply and commercialize products according to local regulations and standards.| Product Category | Seller Documentation Requirements |
Furniture products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the logo and the certificate. INMETRO Certificate Requirements
|
Home Improvement
Sellers who wish to list certain home improvement products must obtain the necessary product approvals from INMETRO. It is the seller's responsibility to comply and commercialize products according to local regulations and standards.| Product Category | Seller Documentation Requirements |
Home Improvement products, including but not limited to:
| Etiqueta Nacional de Conservação de Energia (ENCE), is a label or program used to indicate the energy efficiency of products signifying that they meet certain standards for reduced energy consumption. Products like outdoor lighting, indoor lighting, and lightbulbs are required to have an ENCE label on the product or the packaging.
|
Home Improvement products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the logo and the certificate. INMETRO Certificate Requirements
|
Home Improvement products, including but not limited to:
| ANATEL (National Telecommunications Agency), or Agência Nacional de Telecomunicações, is a governmental agency that verifies that a telecommunications product meets quality, safety, and performance standards. ANATEL covers products that include Wi-Fi technologies, have radio transmission capabilities, Bluetooth transmission, data transmission systems, and types of cables and connectors.
|
Home Supplies
Sellers who wish to list certain home supplies products must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Home supplies products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the logo and the certificate. INMETRO Certificate Requirements
|
Household Appliances
Sellers who wish to list certain household appliances must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Household appliances, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Kitchenware
Sellers who wish to list certain kitchenware products must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Kitchenware products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Luggage & Bags
Sellers who wish to list certain luggage and bags must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Luggage and bags, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Pet Supplies
Sellers who wish to list certain pet supplies must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Pet supplies, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Pet supplies, including but not limited to:
| Ministério da Agricultura, Pecuária e Abastecimento (MAPA), is a required registration for any company involved in agribusiness activities within Brazil to ensure quality and compliance with standards set by the Ministry. These products must:
|
Phones and Electronics
Sellers who wish to list certain phone and electronic products must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Phone and electronic products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the logo and the certificate. INMETRO Certificate Requirements
|
Phone and electronic products, including but not limited to:
| ANATEL (National Telecommunications Agency), or Agência Nacional de Telecomunicações, is a document that verifies that a telecommunications product meets quality, safety, and performance standards. ANATEL covers products that include Wi-Fi technologies, have radio transmission capabilities, Bluetooth transmission, data transmission systems, and types of cables and connectors.
|
Sports & Outdoor
Sellers who wish to list certain sports and outdoor products must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Sports and outdoor products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Textiles & Soft Furnishings
Sellers who wish to list certain textiles and soft furnishing products must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Textiles and soft furnishing products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Toys & Hobbies
Sellers who wish to list certain toys and hobbies products must obtain the necessary product approvals.| Product Category | Seller Documentation Requirements |
Toys and hobbies products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Invite-Only Products
Invite-only products are certain categories of products that require pre-approval from TikTok Shop to be sold. All sellers must successfully go through a product listing approval process to sell invite-only products on TikTok Shop. This process requires sellers to submit product certification in accordance with this policy. Required documents may include but are not limited to certifications, testing reports, and product or package images.Automotive & Motorcycle
TikTok Shop will allow the sale of Automotive&Motorcycle products only from sellers who have been previously authorized. Interested sellers must obtain prior approval from TikTok Shop and successfully complete the required authorization process to list these types of products. The sale of Automotive&Motorcycle products on TikTok Ship is permitted by invitation only.All Automotive&Motorcycle products sold on TikTok Shop must comply with all applicable local and national regulations, including, but not limited to:
- Requirements established by INMETRO(The National Institute of Metrology, Standardization and Industrial Quality ), CONTRAN (National Traffic Council) and Brazilian Consumer Defense Code (CDC)
Beauty and Personal Care Products
Beauty and personal care products are defined as cosmetics that are intended to be applied to the human body for cleaning, beautifying, or altering the appearance without affecting the body's structure or functions. Beauty products include, but are not limited to, makeup, makeup sets, perfumes, face and body creams and lotions, oils and other solutions, blushers, skincare kits, and mouthwash. All sellers who wish to list beauty and personal care products must ensure their products are safe for customers, compliant with applicable laws/regulations, and submit the qualification documents and fill in mandatory attributes listed below as part of the product approval process.| Product Category | Seller Documentation Requirements |
Beauty and Personal Care products, including but not limited to:
| Agência Nacional de Vigilância Sanitária (ANVISA) Certification is mandatory certificate for certain products that are intended for sale or use in Brazil.
|
Beauty and personal care products, including but not limited to:
| Instituto Nacional de Metrologia, Qualidade e Tecnologia (INMETRO), is a certification program in Brazil that ensures products meet safety and quality standards. It is required that sellers present both the seal and the certificate. INMETRO Certificate Requirements
|
Baby, Children and Maternity Products
Certain products for babies and children under 36 months of age, as well as maternity products specifically intended for pregnant and breastfeeding women are open only to Invited Sellers on TikTok Shop. These include but are not limited to:- Baby food, vitamins and supplements.
- Maternity vitamins and supplements.
- Toys, clothing furniture, or other products that may be intended for babies.
Food & Beverages products
Only sellers invited by TikTok Shop's team are allowed to list products under this category. Products listed in this category by sellers not qualified will be rejected.It is the seller's responsibility to comply and commercialize products according to local regulations and standards.
Food & Beverages products, include, but are not limited to:
- Snacks
- Milk & Dairy
- Instant Food
- Fresh & Frozen Food
- Drinks (non-alcoholic)
- Baking supplies
Jewelry Products
Only sellers invited by TikTok Shop's team are allowed to list products under this category. Products listed in this category by sellers not qualified will be rejected.All products listed under this category must be authentic to the content advertised and in accordance to our counterfeit policy.
It is the seller's responsibility to comply and commercialize products according to local regulations and standards.
Product CategoryJewelry Accessories & Derivatives products, include, but are not limited to:
- Gold
- Silver
- Precious stones
- Ruby, Sapphire & Emerald
- Pearl
- Diamond
Pet food and supplements
TikTok Shop will allow the sale of pet food and supplement products only from sellers who have been previously authorized. Interested sellers must obtain prior approval from TikTok Shop and successfully complete the required authorization process to list these types of products. The sale of pet food and supplements on TikTok Ship is permitted by invitation only.All pet food and supplements sold on TikTok Shop must comply with all applicable local and national regulations, including, but not limited to:
- Requirements established by MAPA(Department of Agriculture, Livestock and Food Supply).
Further Information and Audit
TikTok Shop may review and audit product information at any time. Additional audits may be performed to identify if any change in listing information violates our policy above. Products that are found to violate our Seller Performance Evaluation Policy and our TikTok Shop Product Listing Policy may be removed from TikTok Shop.TikTok Shop may temporarily or permanently suspend or remove the selling privileges of sellers who commit severe or repeated violations of this policy. We reserve the right to report sellers who violate local laws and regulations to the necessary legal authorities where appropriate.
Appeal
On occasion, our systems may block or remove product listings that are permitted to be sold on TikTok Shop, if incomplete or inaccurate product information is provided to us. Sellers should be mindful that some products that are legally able to be sold in their locale, state, or country are still prohibited under TikTok Shop policies. Sellers who do not believe their products should have been removed may raise a ticket through Seller Center to have TikTok Shop review the restriction.You may also be interested in

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